TATA DOCOMO, the GSM arm of Tata Teleservices Limited, adds another feather to its cap by becoming the first private mobile operator to launch its 3G Life services in Ahmedabad and Baroda.

With this, TATA DOCOMO completes the phase I launch of its 3G services which is now available in 17 cities across Gujarat. TATA DOCOMO was the first operator to roll out 3G services in Gujarat in November 2010.

Powered with cutting-edge technology support from its partner NTT DOCOMO, INC. of Japan-the undisputed global leader in 3G services-TATA DOCOMO’s 3G services are available in Ahmedabad, Gandhinagar, Surat, Vadodara, Rajkot, Godhra, Jamnagar, Bhavnagar, Junagarh, Nadiad, Anand, Vapi, Valsad, Bharuch, Ankleshwar, Amreli, and Gandhidham.

Mr Nipun Sharma, Chief Operating Officer, Gujarat, Tata DOCOMO, said “Our 3G services have received a phenomenal response from customers across Gujarat till date and today, we take pride again in becoming the first mobile telecom operator to launch our 3G services in Ahmedabad and Baroda. While 3G as the next-generation of mobility, brings with it better voice clarity through HD Voice, fewer call-drops and high-speed Internet access, the impact on consumers’ lives will be much higher than any of these improvements,” .

“Our customers can now access 3G services both on pre-paid and post-paid platforms with the combination of various plans available on voice and data. These services will enable richer communication through video calls and video SMSs, will add the advantage of adding mobility to the power of the Internet, and will enable millions to start accessing the true power of the Internet. Truly, it’s not just a step up in the mobility services, but the gateway to an altogether new life-the 3G Life,” he added.

TATA DOCOMO, today also announced attractive and innovative plans-Small Screen Plan & Large Screen Plan-for consumers in Ahmedabad and Baroda to upgrade to the 3G Life. TATA DOCOMO’s Small Screen Plan works best for those mobile phone users who need both 3G voice and data connectivity, while the Large Screen Plan is for those customers who want to use 3G services to access the Internet on their laptops, PCs and Tablets.

Small Screen Plan offers data packs that have tariff options starting from Rs 11 to Rs 2,001 offering 10Mb to 15GB of data usage. Priced between Rs 350 to Rs 2,000, the Smart Life Plans on pre-paid comes bundled with data usage and talk time. With great services such as Video Calling, Mobile TV, Live Darshan / Aarti, the small screen plans will convert your 3G device into a complete entertainment and information device. With Tata DOCOMO, a customer can go 3G for a full month for as little as Rs 90/-.

TATA DOCOMO 3G E stick (wireless USB data card) with Large Screen Plans is available in three different formats – first, which offers speeds up to 3.6 Mbps is available at Rs 1699/- second, offers speeds of up to 7.2 Mbps at Rs 1999/- and third, offers speeds of up to 21.1 Mbps is priced at Rs 4,200/- respectively. Available across all the TATA DOCOMO retail touch points, it can be activated with the first recharge of Rs 109/- which comes bundled with 5GB data free for the period of one month.

Apart from this, TATA DOCOMO customers can now get access to relevant and accurate information under the advanced Local Search service. It offers various services such as automatic location detection, city alerts and access to local information spanning across 125 cities. Customers can subscribe to this services by sending an SMS to 533330 (toll free) or using 3G Life portal under ‘top services’ section. Access charges to this service is Rs3/query where as subscription charges ranges from Rs 5/day to Rs 10/10days and Rs 30/30 days.

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