India’s own smartphone vendor Micromax has travelled a long path to become what it’s now, the second largest smartphone player in India. Challenging the world’s number smartphone vendor Samsung in India with its exponentially growing affordable and entry-level smartphones, Micromax aims to hit the $1 billion (over Rs 6,100 crore) revenue mark this fiscal, ending March 31, 2014.
During the same period in 2012-2013 the company was having a revenue of Rs 3,168 crore, thus doubling its revenue within a year. Micromax currently have 16% of the smartphone market in India placing just below Samsung.
“We have seen huge growth in business, especially in the smartphone category (mid and entry-level). We expect to close this fiscal with a billion in revenues,” says Vikas Jain, Micromax co-founder.
Micromax partners with Aircel & MediaTek
Micromax also entered into a strategic partnership with chipset maker MediaTek and Indian telecom provider Aircel.
Under this partnership Aircel will offer Micromax customers special custom tailored voice, SMS and data plans, while MediaTek powered Micromax devices promises to deliver a seamless and a powerful user experience.
The offers initially will be only available to four Micromax devices including MMX 377G, Funbook Mini 410i, A090 and X070. Customers buying this smartphone will get free 3G/2G data benefits, reduced Voice rates and other VAS services from Aircel.