Global e-commerce giant Amazon has gone live in Indian market with the launch of Junglee is an online shopping service powered by Amazon which enables customers to find and discover products from online and offline retailers in India and from global portal. Junglee organizes massive selection and multiple buying options from hundreds of sellers, and leverages Amazon’s proven technologies and millions of customer reviews to help customers make smart purchase decisions.

Customers can discover over 1.2 core products and 14,000 brands, and purchase items directly from hundreds of retailers including Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Customers can buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone.

Amazon Opens Online Shopping For India

Amazon has taken a different approach with Junglee. Users cannot buy directly from the amazon site , instead Junglee will provide a list of seller websites (like Indiaplaza, Saholic, the mobile store etc) where users can go to and buy the product. So if you are a seller, you can advertise your products on Junglee. Head over to Amazon services India to list your products.

Main advantage for sellers –

  • Drive traffic to your store/website– Advertise products on and convert Amazon traffic into your customers.
  • List your Product Ads for free – No listing fees, no cost per click or subscription fees.
  • Reach qualified shoppers – Put your products in front of customers in India who have expressed intent to purchase products.
  • Highly targeted placements – Product Ads targets and displays your ads on product detail pages that match the product you sell.

How Amazon Product Ads works

Amazon India Product ads
Amazon India Product ads steps
  • Step 1 – Upload Your Product Catalog

You can list your ads for free. There are no listing fees, monthly subscriptions or any hidden charges. When you register for Product Ads we will create an Amazon Seller Central account for you. You can upload your products on Seller Central or via FTP. Amazon create ads for your products using the information provided in your product file. When you finish your uploads, your ads will go live!

  • Step 2 – Shoppers See Your Ads on

Your ads will be targeted to shoppers searching for similar or related items on

  • Step 3 – Shoppers Click to Product Pages on Your Website or Contact You

When shoppers click on an ad for your product, they can click-through to the product page on your website, see list of your physical stores or call your customer service number.

  • Step 4 – Shoppers Purchase Products from You

You control the branding and purchase experience on your website. Shoppers who purchase from you directly become a part of your customer base. Product Ads allows you to reach engaged shoppers on Junglee, acquire new customers, and increase sales.

Junglee has an ambitious vision of organizing selection and buying choices. Amazon India relentlessly focused on adding selection and making it convenient for customers to find, discover, and shop anything using Amazon service.
Online Shopping is slowly picking up in India and has become the third largest Internet market after US and China. So there seems to be lots of scope of the E-commerce giant to enter in India. Amazon is also trying set up facility in Hyderabad, Mumbai and other places in India, in the near future for full-fledged operation.


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