Microsoft Putting people First Newspaper Ads against Google

Google some days ago released its newly updated privacy policy and terms of service, which consolidated more than 60 main Privacy Policy from its various properties into one simple, easy understandable and user-friendly manner. These changes will take effect from March 1, and they are starting to notify users through email and notice on Google’s homepage.  One of the changes they made was combine information users provided from one service with information from other services. In short, Google treat them as a single user across all its Google products, which will mean a simpler, more intuitive Google experience. This has brought some sort of criticism on this new policy change from many parts, and this provided a chance for the rival Microsoft to slam Google.

Microsoft slams Google’s new privacy policy using a print ad published on The Wall Street Journal , The New York Times and USA Today on February 3. On the ads Microsoft directly attacks Google saying “Every data point Google collects and connects to you increases how valuable you are to an advertiser.

Microsoft Attacks Google on Privacy Policy Change with Newspaper Ads
Microsoft Attacks Google on Privacy Policy Change with Newspaper Ads

Microsoft points out through this ads that Google is trying to use its user information from various Google service, like Youtube, Blogger, Google+ and even from Gmail, then selling this user information to advertisers to earn huge money.  In response, Google published a blog post in which it refuted what it called “myths” about its new privacy policy, saying: “Our privacy controls have not changed. Period. Google services can still be used as is, if the user is not logged in to any of their Google accounts

The war between Microsoft and Google is not a new thing, previous time Microsoft directly targeted Google on email service Gmail, through funny videos. Microsoft says users of its email service, Hotmail, don’t have to worry about the content of their emails, as its never being read or used to target ads.

Do let us know what you think about this war between tech giants Microsoft and Google.

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