What Does an SEO Copywriter Do Anyway?

You might know that SEO is the art of optimizing a website so that it ranks high within search engines, but beyond that it might not be really clear what SEO copywriters do. What does their job description entail and what kind of tasks do they perform on an average day?

Mystified and confused when talking about SEO copywriting?

SEO copywriters have a very important job and they are very skilled. They often work on a freelance business, offering up their skills to the highest bidder. Many work from home, either independently or as subcontractors. They are experts on the art of SEO and the things that they do will help to improve a website’s ranking in the search results.

Here are a few essential aspects of the SEO Copywriter’s job and an explanation of what they mean:


Part of the job of an SEO copywriter is to do research. They will use tools like Google AdWord Keyword Tool to figure out what the very best keywords would be for your website so that they can optimize your SEO. They will also need to do research and learn as much as possible about the niche that they are writing for, so that they can understand what the customers are looking for and craft effective content.


An SEO copywriter might also sit down with a business owner, whether in person or over the phone, to give them a personalized consultation about their SEO needs. They will ask specific questions about the client’s business strategy, their product and their target market. Then they will use this information to design a custom strategy for their SEO efforts. No two websites and companies will ever be the same, so each SEO project needs to be approached differently so that the writer can use the best techniques possible for that particular client.

Writing Content

One of the main responsibilities of an SEO copywriter is creating content for websites, blog, Facebook pages, tweets and more. They might be writing a twice-weekly blog update, crafting a sales letter for a website, or creating an email newsletter that will encourage people to buy a certain product. They might also be responsible for writing press releases and informational eBooklets.

No matter what style of writing they are creating, the SEO copywriter will be thinking about specific keywords that they will have researched in advance. These are the keywords that the client’s customers are searching for and the copywriter must insert the keyphrases into the page at the right ratio in a way that fits and reads naturally.

Social Media

An SEO copywriter might also be responsible for promoting their clients through social media. This might involve writing tweets, creating Facebook pages and other such tasks. Social media and SEO are very much linked because the more your website is linked to by outside sources such as Facebook, Twitter, StumbleUpon, Digg and others, the higher in the rankings you will become.

These are just a few of the things that SEO copywriters will do in an average day of work. If you want to improve the traffic to your website, increase your ranking and expand your presence on the internet, a professional freelance SEO copywriter can help you meet these goals and optimize your website.

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