Tata Teleservices Limited (TTL), India’s fastest-growing pan-India telecom service provider has added yet another feather to its cap as Tata Photon Plus, high-speed mobile broadband services has been awarded the coveted Product of the Year 2011 award for the best innovation under Wireless Mobile Broadband Category, post a rigorous survey conducted by AC Neilsen, one of the leading market research agencies. This award is yet another acknowledgment to Tata Photon’s commitment of ushering in pioneering industry defining propositions for its target audience.

Renowned Ad Guru Alyque Padamsee presented the prestigious award to Mr Shashank Pore, Head, Brand Communications & VAS, Tata Teleservices Limited at the award function held in Mumbai.

On receiving the award, Mr Shashank Pore, Head Marketing Communication & VAS, Tata Teleservices Limited said “It is indeed an honour to receive this award and be recognised as the best amongst our peers in the industry. This survey which was conducted across 30 cities and 30,000 target audience has further helped us in evaluating how successful we have been in consistently evolving the product parallel to the changing demands of the customers. This award reaffirms Tata Photon’s efforts to set industry benchmarks in innovation and service excellence. I am grateful to the honoured consumers for acknowledging our efforts in this category and providing recognition to our spirit of leading innovation.”

Tata Photon Plus mobile broadband service allows customers to be connected—not only for mails, but also for downloads, large files uploads, photo sharing, etc. It also allows users to send and receive SMS and is compatible with both laptops and desktop PCs. With Tata Photon Plus, customers can avail the benefit of multiple services such as access to rich text and images, Web browsing, blogging, social networking and bookings for travel, e-commerce, jobs, entertainment and more. The ultimate USB Wireless Internet Device offers speed up to 3.1 Mbps anywhere, anytime on the go.

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