Micromax today announced an exclusive partnership with Israeli based company Modu Limited (“modu”), to launch the co-branded and customized modu T phone in India.

Modu T, a 3.5G touch phone was awarded a Guinness World Records™ for being the lightest touch mobile phone in the world. The phone has a 2.2” touch screen and memory card slot for external memory card (capability up to 32GB). The phone has functionalities and applications which include web access, Instant Messaging, direct links to different social networks, a built in FM radio, GPS, music player. modu T includes a wide variety of applications such as: YouTube™, Google™ Search, Twitter, Facebook, Flickr, TuneWiki, eBuddy, Snaptu & operates on Qualcomm’s Brew operating system.

modu T is unique in its modularity, enabling connectivity with the different “fy” devices, which allows the phone to acquire additional features and functionalities which extend the user experience to higher levels.

Says Vikas Jain, Business Director, Micromax, “We are excited to work with modu, and bring this unique phone to the Indian audience with the Micromax touch. The modu T phone, co-branded and customized with Micromax gives consumer this modular mobile experience. Innovation has been a driver for Micromax success in India and we believe that by bringing the modu T phone to India, we are targeting “the aspirational” segment of Indian consumers, who are the early adopters of technology and passionate about electronic gadgets. The modu T phone is a new device that capitalizes strongly on the innovation and style statement and we are happy to introduce it to our set of customers. ”

He further adds, “The fy devices provide an enhanced ecosystem, with multiple new functions added to the phone to enable users the freedom to choose, to change and to express themselves. Initially we will provide 2 “fy” devices that make the phone multi functional and we are working with modu to introduce more fy devices in the near future. The modu T phone will be available in India from 22ndOctober 2010 and will be launched with pre-bundled 2GB memory card and both “fy” devices under a special launch promotional offer for the auspicious Indian festival of Diwali”.

Dov MoranCEO and founder of modu, comments, “We are quite fortunate to be launching in a dynamic market such as India with Micromax and with what we believe is a break-through product as the modu T. It is an opportunity for both companies.”

The modu T “fy” family of devices, which enhances and completes the user experience, includes:

  • camerafy your modu T phone and capture moments while staying super compact. Simply slide your modu T phone into the compact and intuitive 5MP camerafy and start capturing and sharing your most memorable moments.
  • sportfy your modu T phone and instantly turn it into your exercise companion. You can listen to your favorite music, get training information during and after your workout and track your route and performance online.

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