Bharti Airtel  today announced the launch of a bouquet of innovative services aimed at bringing the cricket extravaganza alive on the handsets of its 150 million plus mobile customers across the country.

airtel mobile customers can now dial 543210 (toll free) to avail various cricket specific services including SMS, MMS & video alerts, airtel Talk2Me with cricketers & experts, games & applications – and also share opinions on matches with their friends on social networks. With‘airtel Cricket Contest’, airtel mobile customers can SMS ‘PLAY’ to 55000 or dial 543210 to test their cricket knowledge and get a chance to walk away with exciting prizes including cars and LCD TVs.

As part of another special initiative – Shahrukh Khan, host of the popular game show Zor Ka Jhatka, has launched a contest wherein airtel customers can call 53030 and record personalised good luck wishes for our cricket team. The 11 most Zor Ka Jhatkawishes will then be etched on a cricket bat to be passed onto our cricket team. So what are you waiting for…come be a part of the cricket fever and enjoy the game like never before – anytime, anywhere.

Mr. Shireesh Joshi, Chief Marketing Officer – Mobile Services, Bharti airtel said, “We are very excited about bringing a whole new experience to airtel mobile customers this cricket season. Cricket is a sport that resonates very well with a wide spectrum of the Indian masses – and what could be better than bringing every aspect of the biggest tournament of India’s favourite sport onto the mobile device! As India gears up towards the cricket challenge of the year, airtel is proud to present a host of unique services that will bring our customers closer to the game they love.”

This bouquet of cricket services will give airtel customers a whole new way of enjoying the cricket extravaganza with offerings such as:

Cricket text updatesCommentary on your mobile phone with richer text alerts alongwith run progression visuals like charts, Manhattan display, Wagon Wheel display, partnership charts etc
Updates every 6 overs of the match, cricket trivia
Rs. 3 per day (Text + WAP alerts)
Rs.5 per day (Text alerts + Commentary)
Cricket MMS updatesNow receive 4 MMS cricket alerts in a day – includes interview videos / audio / pictures, powered by Mobile ESPNRs 5 per day / Rs.99 per month / Rs.150 for the entire tournament
Expert OpinionTalk & listen LIVE to top cricketers and  experts of Indian & International stature and Celebs related to cricketSubscribe @ Rs.15/15 days , with browsing @ 2 p/sec
Gaming on your mobileA fast paced game available in 3 different modes – Quick Play, Cricket Cup 2011, & Challenges
Game down loaders can upload their own scores through the leaderboard. Player with highest points will win 2 tickets to the finals
Download @ Rs.99/- Or Subscribe in Rs. 5/-Per DayLink
Cricket FeveronlineCricket Fever is a first dedicated social networking portal for cricket lovers. The portal provides cricket lovers to do social networking through Voice, SMS  and WAP ie. all available platforms on mobile!
Customers can participate in discussion forums, listen to expert comments and post their views on Facebook and Twitter in their own voice – all by calling an IVR number from his mobile!
Above all, they can upload cricket videos directly on Youtube
Through SMS, customers can write their blogs which shall be posted online on to the The blogs can also be posted on Face book or Twitter through SMS.
They can also win free passes to Semifinals and Finals
Subscription charges: Rs. 30 /30 days
Browsing charges:Rs.2/min
SMS charges: Re.1/SMS
airtel Cricket 24X7 appVariety of cricket content ranging from instant scores, results, fixtures, news, player profiles etcRs 3 / day
Cricket section under App CentralMore than 30 Apps ranging from Live Scores, News, Schedule, Statistics, Trivia, Expert opinion, Cheerleaders, Games etc.Price ranges from free to Rs 50
Airtel mCampusA special WAP zone with Daily discussion boards , live scores, Live chats, Trivia, News, Schedules and more!Browsing charges 30 paise/ 20 kb
ManokamCustomers can send in their wishes to their respective cricketers and the same would be displayed on national TVRs 10 /10 days

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