Bharti Airtel today announced the launch of a bouquet of innovative services aimed at bringing the cricket extravaganza alive on the handsets of its 150 million plus mobile customers across the country.
airtel mobile customers can now dial 543210 (toll free) to avail various cricket specific services including SMS, MMS & video alerts, airtel Talk2Me with cricketers & experts, games & applications – and also share opinions on matches with their friends on social networks. With‘airtel Cricket Contest’, airtel mobile customers can SMS ‘PLAY’ to 55000 or dial 543210 to test their cricket knowledge and get a chance to walk away with exciting prizes including cars and LCD TVs.
As part of another special initiative – Shahrukh Khan, host of the popular game show Zor Ka Jhatka, has launched a contest wherein airtel customers can call 53030 and record personalised good luck wishes for our cricket team. The 11 most Zor Ka Jhatkawishes will then be etched on a cricket bat to be passed onto our cricket team. So what are you waiting for…come be a part of the cricket fever and enjoy the game like never before – anytime, anywhere.
Mr. Shireesh Joshi, Chief Marketing Officer – Mobile Services, Bharti airtel said, “We are very excited about bringing a whole new experience to airtel mobile customers this cricket season. Cricket is a sport that resonates very well with a wide spectrum of the Indian masses – and what could be better than bringing every aspect of the biggest tournament of India’s favourite sport onto the mobile device! As India gears up towards the cricket challenge of the year, airtel is proud to present a host of unique services that will bring our customers closer to the game they love.”
This bouquet of cricket services will give airtel customers a whole new way of enjoying the cricket extravaganza with offerings such as:
|Cricket text updates||Commentary on your mobile phone with richer text alerts alongwith run progression visuals like charts, Manhattan display, Wagon Wheel display, partnership charts etc|
Updates every 6 overs of the match, cricket trivia
|Rs. 3 per day (Text + WAP alerts)|
Rs.5 per day (Text alerts + Commentary)
|Cricket MMS updates||Now receive 4 MMS cricket alerts in a day – includes interview videos / audio / pictures, powered by Mobile ESPN||Rs 5 per day / Rs.99 per month / Rs.150 for the entire tournament|
|Expert Opinion||Talk & listen LIVE to top cricketers and experts of Indian & International stature and Celebs related to cricket||Subscribe @ Rs.15/15 days , with browsing @ 2 p/sec|
|Gaming on your mobile||A fast paced game available in 3 different modes – Quick Play, Cricket Cup 2011, & Challenges|
Game down loaders can upload their own scores through the leaderboard. Player with highest points will win 2 tickets to the finals
|Download @ Rs.99/- Or Subscribe in Rs. 5/-Per DayLink|
|Cricket Feveronline||Cricket Fever is a first dedicated social networking portal for cricket lovers. The portal provides cricket lovers to do social networking through Voice, SMS and WAP ie. all available platforms on mobile!|
Customers can participate in discussion forums, listen to expert comments and post their views on Facebook and Twitter in their own voice – all by calling an IVR number from his mobile!
Above all, they can upload cricket videos directly on Youtube
Through SMS, customers can write their blogs which shall be posted online on to the www.airtel.in/cricketfever. The blogs can also be posted on Face book or Twitter through SMS.
They can also win free passes to Semifinals and Finals
|Subscription charges: Rs. 30 /30 days|
SMS charges: Re.1/SMS
|airtel Cricket 24X7 app||Variety of cricket content ranging from instant scores, results, fixtures, news, player profiles etc||Rs 3 / day|
|Cricket section under App Central||More than 30 Apps ranging from Live Scores, News, Schedule, Statistics, Trivia, Expert opinion, Cheerleaders, Games etc.||Price ranges from free to Rs 50|
|Airtel mCampus||A special WAP zone with Daily discussion boards , live scores, Live chats, Trivia, News, Schedules and more!||Browsing charges 30 paise/ 20 kb|
|Manokam||Customers can send in their wishes to their respective cricketers and the same would be displayed on national TV||Rs 10 /10 days|