Bharti Airtel today started the roll out of 3G services in Andhra Pradesh with launch of the service in the cyber city of Hyderabad. With this, Hyderabadis can now join the 2-million-strong base of mobile customers in India that are already leveraging the Airtel 3G advantage to experience a host of exciting capabilities including Mobile TV, video calls, live streaming of videos and on the go social networking – all at speeds never experienced before.

Airtel today also announced the launch of High Definition (HD) gaming for its 3G customers. With 3G powered HD games such as NFS Shift Super, FIFA11 and EACricket10 – gaming lovers across Airtel’s network in India can enjoy a console-like experience on their mobile handsets. On the B2B front, Airtel announced that it now offers special programmes catering to the 3G needs of enterprise customers.

Speaking on the occasion, Mr. Atul Bindal, President – Mobile Services, Bharti Airtel said, “We are humbled by the trust of over 16.5 million customers in Andhra Pradesh who have made us the market leader. In keeping with our commitment of bring the best to our customer, we today bring the Airtel 3G advantage to the tech savvy and youthful city of Hyderabad. Over the next few weeks, we will be extending Airtel 3G services to other key locations such as Vizag and Vijawada. cities and towns of this state Our customers here can now join the 2 million 3G enabled customers in India.. We welcome you all to experience Airtel 3G services and join 2 million of our customers that are already enjoying this part of this all new world of possibilities. Today we also announce the national launch of High Definition gaming for all the 3G customers on our network. Now avid gamers will be able to enjoy an enhanced console like gaming experience on the go. And for our B2B customers we bring customised 3G programmes that will aid and enhance their business capabilities.”

High Definition gaming on Airtel 3G speeds will allow customers to use their HD enabled mobile handsets to benefit from various exciting features such as touch interface, motion sensors, enhanced 3D graphics and quality music special effects – in effect, bringing alive the ultimate console like gaming experience on to the mobile device. Airtel currently offers over 25 HD games for its mobile customers in India.

Customers can now subscribe to Airtel 3G services to enjoy fast access to data services and experience innovative applications like Mobile TV and video calls. For faster internet accessibility, Airtel 3G dongles are also available for laptop users. Aimed at addressing the 3G requirements of enterprise customers, B2B packages have now been launched by Airtel.

All these services can be enjoyed seamlessly without a ‘bill shock’ as Airtel provides its customers with timely updates and alerts on their data usage and helps them control their expenditure. The company has also introduced a first of its kind ‘internet usage calculator’ available online to help customers monitor and analyse their current internet data usage and choose an Airtel 3G plan accordingly.

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