Cheeka – the cute pug has returned to spread Vodafone’s SuperNet 4G campaign that offers seamless network experience, empowering customer with all time connected voice and data network.
India’s second largest telecom operator Vodafone India through its new ad campaign brings backs the much-loved mascot ‘Cheeka’ the pug, which symbolizes company’s network expanse and quality that reinforces the promise of staying always connected.
‘We are delighted to bring back our much-loved mascot ‘Cheeka’ the pug. Research has shown that the endearing Vodafone pug has had one of the most impactful and long-standing connects with the Vodafone brand symbolic with our network. Our communication strategy for this launch was to highlight the benefits of our seamless network and service experience and who better to announce it than ‘Cheeka’ the pug!’ commented Siddharth Banerjee, National Head, Brand Communication & Insights, Vodafone India.
To build Vodafone SuperNet, company has gone through a number of initiatives including –
Watch the pug in action –
This post was last modified on March 14, 2016 11:07 pm