Want to learn how Indians shop online? India’s top e-commerce provider Flipkart has shared a “comprehensive and in-depth” view of how India shops online. The study analysed consumer buying preferences of around 50 million Indian shoppers between January 1st, 2015 and December 14th, 2015. During the study, Flipkart has come up with the detailed analysis of current shopping trends prevailing in India.
On a quick note, electronics and mobiles rule the online stores becoming the top performing categories, whereas Delhi NCR emerged as the most online shopping savvy metro.
Some key facts from the Flipkart FlipTrends 2015 –