The future is exciting. Ready?, Vodafone has announced a new brand positioning and visual identity in India. It’s part of the telcos global rebranding, which is happening across 36 countries.

Capturing the progressive view of the world, Vodafone’s new brand positioning focuses on the theme of optimism about the future and positions it as a modern contemporary, inspiring and future fit brand.

With the new brand positioning, Vodafone will replace its current slogan ’Power to You’ which is in use since 2009. The new company tagline would be “The Future is exciting. Ready?”.

Vodafone pushes a new brand positioning

The rebranding underline Vodafone’s belief in new technologies and digital services playing a positive role in transforming society and enhancing individual quality of life in the years ahead.

India is entering a new exciting era – an era of Digital, Convergence, Big Data, IoT, Cloud, Augmented Realities, Robotics and Artificial Intelligence. The real and virtual worlds are converging at an unprecedented pace to create a bold new Future,” said Sunil Sood, Managing Director and Chief Executive Officer, Vodafone India.

Our new brand positioning emphasizes Vodafone’s mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world. At Vodafone, we are excited about the possibilities ahead and are ready to enable our customers to conquer this new world,” he added.

During the rebranding, Vodafone’s iconic ‘speech mark’ logo which was created way back in 1998 will get a greater emphasis. The entire visual identity of the company will be now based on this ‘speech mark’ logo.

Part of this rebranding, the telco will run a high-decibel 360-degree multimedia marketing campaign from TV to Digital incorporating the latest technologies. This campaign will focus on simple human stories of embracing technology through the eyes of recent ‘common man’ icons Asha-Bala.

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