The Telecom Regulatory Authority of India (TRAI) recently issued the “Telecommunications Interconnection Usage Charges Regulation” which will bring radical changes in the mobile sector by proposing deep cuts in charges paid by operators to each other and thus it may bring down the call rates and tariffs.
Probable reasons if the rule is right
- Public aspect: People are fed up with continuous spamming
- Operators aspect: As the new TRAI regulation of waiving off roaming charges it might be a possibility that telecom operators to increase revenue by supporting this rule. Operators with major subscriber base will be benefitted more.
- Government aspect: Any news get widely spread by this medium in a shorter span of time which eventually supported Anna hazare Campaign being successful government is imposing a masked tax terming it as interconnect charges to curb any such mass movements in the near future.
- Indian Business aspect: Indian small and medium enterprise heavily rely on this medium to reach to the customers in cost effective way. If survey is done then this medium has majorly contributed to the business of small and medium enterprises as well as multinationals in a considerable manner. Applying interconnect charges would impact the sme segment which would eventually result in downturn of business growth rate.
- SMS aggregators aspect: SMS aggregators operate on a rental basis with the telecom operators.
Promotional sms contribute to 70 percent of their revenue and hence the operators revenue for the relative infrastructure and resources on SMSC.
TRAI Regulation : Deploying an effective NDNC regulation wherein each end account user should obtain a TRAI registration certificate for Sender ID i.e masked name which would result in personal client opt-in list . The reason behind the above statement has logical parameters as follows
REASON for the solution
- Aggregators have chosen an escape route by choosing international telecom operators gateway which facilitates sms delivery on DO NOT DISTURB numbers without any trace of the Indian telecom operator involvement. The rates for international routing is around 5 times higer than the prevalent Indian operator rates which would eventually decrease as the Indian operators contribute to the revenue of international operators by using the International gateway consistently due to increasing demand from the end customers.
Hence,the sms spam to the Indian mobile subscriber would be same as before the TRAI regulation implemented since September 27th
This is a guest post written by Riyaaz Sheikh ( Xtech Infocom Pvt Ltd)