The Videocon Group, one of India’s leading global business conglomerates, today announced the launch of its GSM mobile services in Kerala. The launch of services in the region is a part of the company’s rapid roll-out of services covering 100 key cities/towns over 100 days – making it one of the industry’s fastest sequential rollouts for a Greenfield service provider. Deploying a future ready 2.75G EDGE GSM network, Videocon Mobile Services offers subscribers innovative Value-Added Services (VAS) and superior customer service.

Rs 400 Crore Investment in Kerala

Videocon envisages investments of around Rs 15,000 crores in Videocon Mobile Services over the next 3 years and plans an investment of around Rs. 400 Crore in Kerala. The company will leverage a network of around 1500 BTS at the time of launch to deliver superior services to subscribers across all major towns, national & State highways and important railway routes in the state. Underlining an aggressive roll out plan, Videocon Mobile Services targets to cover 100% of the urban population of Kerala and 70% of the rural population in subsequent months. The brand will have a retail presence in over 15000 outlets in Kerala from day 1 and plans to cover 22500 outlets within 6 months, offering easy access to customers across the state.

True Value Tariff Plans combining Simplicity with Great Value for Kerala

Videocon Mobile Services unveiled a range of revolutionary pricing plans that are simple and offer true value. The Rs.399 monthly recharge plan is designed to help subscribers with a fixed monthly mobile bill for their local calls. Subscribers can make an unprecedented unlimited number of free local calls both on the Videocon Mobile Services network as well as to other service provider networks. Under the Rs.149 monthly recharge plan subscribers can make 1 hour of local calls free everyday which translates to customers getting to make 1800 minutes of free local calls every month!

In addition to these value-driven plans, Videocon Mobile Services also offers customers Rs.31 and Rs 61 recharge plans. All the pricing plans are powered by a revolutionary unlimited 1 paisa/ second call tariff on STD calls to any network across India.

Commenting on the launch of services in Kerala, Mr. Venugopal Dhoot, Chairman, Videocon Group said, “Videocon Mobile Services is delighted to launch the services in Kerala. Over 160 million users across India have trusted the Videocon brand over the past 24 years and we have built a reputation of an organization that is driven by innovation and delivers value and superior customer service. We will leverage these attributes along with the group’s established brand equity and vast retail reach combined with the best of breed partners to offer compelling services to our customers in Kerala.”

Commenting on the innovative tariff model, Mr. Aravind Santhanam, Chief Operating Officer, Tamil Nadu & Kerala said “Videocon Mobile Services seeks to free the subscribers from the complex tariff plans. Our strategy has been driven by diligent market research and customers today are asking for simple plans where they do not need to watch the duration of their calls or the timings when they are making calls or the number of calls. Mobile services are about freedom and we believe our true value approach that combines simplicity and great value together is aligned with the ethos of the service. The tremendous value that we are able to deliver to our users every month will enable us to achieve our target of 100 million users within three years.

Signal of a Future Ready Network

Videocon Mobile Services network has integrated the expertise of global telecom industry leaders by partnering with them in creating a future ready infrastructure. The company has partnered with Nokia Siemens Networks, Cisco, IBM, Amdocs, Gemalto, Comverse, Comviva, Avaya, Acision, Wipro, Oracle, Unisys and Huawei.

Signal of enriched customer experience

A wide array of enhanced voice, data and SMS services will be made available to Videocon Mobile Services subscribers. Committed to offering a truly enriched customer experience, Videocon Mobile Services plans a host of global VAS innovations in the coming months.

Signal of superior customer service

Videocon Mobile Services has invested considerably in creating an efficient customer service system which will deliver a high quality customized experience to subscribers. The company will be establishing 8 centres across India, where customers will be able interact with representatives in 15 Indian languages. The trained staff will be ably supported by customized IT solutions created for Videocon Mobile Services by global partners.

Signal of superior retail reach

Videocon Mobile Services will leverage the group’s ability to quickly reach an established, strong dealer network and more than 1000 modern retail outlets including the exclusive tie up with the network of Planet M stores, NEXT stores and DigiWorld stores, where it plans to offer customers easy access to sales and services.

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