Indian telecom operator Uninor gets rebranded to its parent company name ‘Telenor India‘. As part of the name change, Telenor India will spend around Rs 100 crore in marketing the new brand and to spread its promise of being the most affordable to being best on value.

Uninor was launched in 2009 by the Norway-based Telenor group as a joint venture with realty major Unitech. But the partnership got burned, when the Hon’ble India Supreme Court cancelled 122 2G licences given to telecom operators pan India, which unfortunately also include Uninor. This lead Telenor breaking the partnership and exiting from India. The company subsequently re-entered the Indian telecom market with a new entity called “Telewings” and in 2014, Telenor bought 100 percent stake in the company.

Uninor telecom operator gets rebranded to Telenor India

This is about more than changing a brand name. This is about preparing Telenor India for a new and exciting future. By taking a broader, value-driven position, Telenor India will appeal to new audiences with innovative services and a customer-first approach. We believe that the fundamentals in India remain strong with a large and young population and solid economic growth. However, a large part of the population remains unconnected to modern telecom services” – said Sigve Brekke, President and CEO, Telenor Group.

Telenor India offers its telecom service to around 47.55 million customers in six telecom circles including Andhra Pradesh, Bihar, Gujarat, Maharashtra & Goa, UP West and UP East. Telenor India has 24,000 towers in the country and will invest significantly in transforming and modernizing its network across circles.

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