Twitter has made a partnership with NASCAR, to bring up some cool brand features to the social networking sites. In its partnership Twitter has aired its first TV ad during the Pocono 400, NASCAR race and also the launch of the hashtag page

Twitter brings in hashtag pages with NASCAR TV commercial

The customized brand hashtag page helps the fans to discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans all in a single timeline. Users will also discover the #NASCAR page when they search or click #NASCAR on or

Throughout the weekend – but especially during the race – a combination of algorithms and curation will surface the most interesting Tweets to bring you closer to all of the action happening around the track, from the garage to the victory lane.” says Omid Ashtari, Sports & Entertainment Team on Twitter official blog.

This new hashtag pages brings extra revenue earning ways for Twitter. Big brand advertisers can own their own customized hashtag pages for brand promotions and also helps in more user engagement. This new feature is currently aired as experimental and will continue to additional NASCAR races in the Sprint Cup series.

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