As a major relief to business owners, banks and other institutions TRAI has exempted the machine to machine and person to machine messages from the limit of 200 SMS per day per SIM. All the provisions of “The Telecom Commercial Communications Customer Preference Regulations, 2010” issued by TRAI on 1.12.2010 have come into force from 27th September 2011. So from now telecom service providers, banks and other such institution can now sent more than 200 SMS per day per SIM when the message has been send us short code from machines.
A. Robert J. Ravi, Advisor (QoS & SP), TRAI said in a statement that “TRAI has received representations from the stakeholders that in view of the limit of 200 SMS per day per SIM, they are not able to send machine to machine and person to machine SMSs which are sent by them to initiate process or application for their operational requirements. TRAI has duly considered such representations and has excluded all machine to machine and person to machine messages from the limit of 200 SMS per day per SIM. The relevant directions are placed at www.trai.gov.in.“
The TRAI Authority has received representations from various companies, for clarification regarding delivery of information through SMS related to services or maintenance provided by them to their customers. Such services include providing details of driver or taxi on booking of Radio Taxi, tentative date of delivery of goods, tentative date of attending complaint, contact details of person attending the complaint etc. In this regard, it is clarified that the Authority has already issued a Direction dated 25th October, 2011 in which it has categorized information sent by a registered company to its employees or agents or its customers pertaining to services or goods to be delivered to such customer under Transactional message. So a registered company may send information pertaining to services or goods to be delivered to customer under Transactional message category.