With work culture becoming friendly, the business style is also becoming more flexible. Earlier, companies banned their employees from opening Facebook or Orkut profiles in the office. Today, there are organizations that are recruiting people to update company blogs and Facebook profiles of the company. Everything now has become online- right from purchasing goods to paying bills.
Undoubtedly, there has been a significant change in the marketing structure. And among the business tools that a good entrepreneur uses, social media marketing occupies a prominent place unlike the earlier days.
During the times when marketing was only a door-door selling, people not even used to smile at the marketing executives when they knocked at the doors. Some of them went to an extent of sticking bills on their gates that read: ‘marketing executives and sales guys are not allowed’. To overcome all these pains and embarrassing situations, social media has come before the entrepreneurs like a boon.
Social media is sure going to change the way your business looks. It will boost the sales in no time besides promoting the company. Social networking is something that has become a part and parcel of many people’s lives. Reason being so simple that social media keeps people connected and it is these people, who can market the products better. That’s how social media marketing works.
Why social media?
As mentioned earlier, more than selling products, you will be promoting your company with the help of social media. It is also a good platform to attract large number of people online. In fact, it also acts as a good advertising tool. On social network sites such as Facebook, sellers can create a business page. This page will contain the product lists, a small description of the company, the company’s website and also the address. This way you can promote even a small shop that is not so popular in your city.
Besides the global impact that you can have through social media, you can also get to know what the public think about your products and your company through feedback. Further, it is through feedback’s that you can catch the pulse of the audience and eventually come out with the product what people wish.
There’s also a question if online marketing or social media marketing can be monetary. The answer is yes. When people get to know about your company and products, they will either visit your shop personally or order the products online. There are also some people who will recommend your products. Social media marketing, if used properly, can yield monetary benefits.
Social media was actually meant to connect people. But soon it became one of the major marketing tools. Today, there’s not any single reputed company that has not opened its company description page on Facebook and Twitter.
About the author: Amanda Kidd is a blogger who is very fond of fashion and gadgets. She loves to write on Product Design and the current topic she is working on is related to fashion portal i.e nails art.