RIM's Most Affordable BlackBerry Curve 9220 Launched in India

Research In Motion (RIM) the maker of popular BlackBerry mobile phones has announced its most affordable BlackBerry smartphone for customers in India. The all new stylish BlackBerry Curve 9220 smartphone offers all the market-leading BlackBerry messaging and social-centric features that people love most in India. This compact and sleek smartphone is designed to be easy to use and easy to own and provides many conveniences and applications to help keep users connected to the people and information that matter most to them. It also offers the longest lasting battery life yet in a BlackBerry Curve model, allowing users to make the most of their day.

It runs of the latest BlackBerry 7.1 OS which supports the full complement of BlackBerry services and the smartphone’s built-in Wi-Fi can provide smooth and fast Internet browsing without incurring mobile data usage costs. It also includes a built-in FM radio, allowing users to tune into their favorite local stations.

Main features of BlackBerry 9220

  • BlackBerry 7.1 OS
  • 512 MB eMMC and 512 MB RAM
  • 2.44 inch display screen with qVGA 320×240 resolution and 164 ppi
  • 2.0 MP camera with video recording
  • EDGE/GPRS, Wi-Fi connectivity
  • Bluetooth 2.1 with A2DP, USB 2.0
  • 512MB internal memory and Hot Swappable MicroSD up to 32 GB uSD card
  • 1450 mAh lithium-ion battery
  • 3.5 mm stereo headset capable and support FM radio

India is a very important market for RIM and we are extremely proud and excited to officially unveil and launch the new BlackBerry Curve 9220 for the first time here in India,” said Carlo Chiarello, SVP, Smartphone Business at Research In Motion.

The new BlackBerry Curve 9220 offers a unique mobile experience that young Indians will love thanks to its affordable pricing and unmatched messaging and social connectivity features,” said Sunil Dutt, Managing Director for India at RIM.

The new BlackBerry 9220 have a dedicated BBM key, that bringing the power of RIM’s popular mobile social network up in an instant. The Facebook for BlackBerry and Twitter for BlackBerry apps are included as well as Social Feeds, which allows users to post updates to multiple social applications simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view.

As a launch offer on every new purchase of  BackBerry Curve 9220, customers can download a selection of apps from BlackBerry App World worth Rs 2500, for free. This offer is valid till June 30, 2012.  The BlackBerry Curve 9220 will be available from April 19th for purchase from authorized retailers and distributors across India and it been priced at a lowest price of Rs 10,990.

By bringing in low-budget BlackBerry smartphones, RIM want to capture more young audience in India and they are also trying to aim the Nokia’s shrinking audience. Do comment your views on the all new BlackBerry Curve 9220?

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