The word ‘JIO’ seems to be getting all over on Reliance business. With the upcoming Reliance Jio 4G telecom service to now a fashion e-commerce website AJIO.

Reliance Retail Limited the retail business of India’s energy conglomerate Reliance Industries Ltd has entered the Fashion and Lifestyle e-commerce business with the launch of AJIO [ajio.com].

AJIO offers handpicked collection comprising of its own exclusive AJIO fashion brand and also from international fashion labels such as Cross Jeans, Holster, Kira Plastinina, MDS, Tally Weijl to name few. The website also got a separate section for Indie Collection with North, South, East, and West regional specialities.

Whether you like taking solitary roadtrips or enjoy attending rain dance parties, AJIO is for everybody who loves fashion and wants to explore newer ways of expressing their style.”

Reliance enters Fashion and Lifestyle e-commerce business with AJIO

Currently, the e-commerce website serves fashion and lifestyle products for Women shoppers and expected to have Men and Kids fashion section in fall 2016.

The online fashion store seems to have delivery of their products across all major Indian cities. It includes free shipping on all product purchases along with thirty days return policy. Customers can make payment on the website using Credit Card, Debit Card, Net banking or JioMoney a mobile wallet service from Reliance.

Entering the hyper e-commerce market in India, AJIO will be competing with established fashion retailers such as Amazon, Flipkart backed Myntra or Jabong.

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