Tata DOCOMO, One of India’s emerging telecom operator, which has always adopted a different approach to bringing best in class services to its customers, has brought up some thing new to the desk. Tata Docomo has  introduced a Twitter application for its GSM Pre-paid customers across India that will allow them to recharge and activate any Value added service/ application through tweeting on Twitter.

Recharge Tata DOCOMO Prepaid Mobile through tweeting - 'TwittCom'

The e-commerce initiative called Twittcom, has been developed indigenously by the team at Tata Teleservices Limited. For registering their numbers customers have to follow a simple process:

  • First go to the twitter handle of the company @tatadocomo
  • Type in #reg <Mobile Number> and they will receive a pin code for verification through SMS.
  • Once the verification code is received, customers need to go to the twitter handle again, key in #code <Pincode> and they will get a retweet confirming registration.
  • For activating value added services the process is simple, a customer just needs to go to the handle (@tatadocomo) and key in #act# <Service><value>. They will get a twit back confirming activation of the service.

As a brand, Tata DOCOMO has always differentiated itself with its Innovations, whether it is 1p/sec pricing for calls, or advertising, efforts have always been made to add value to the lives of consumers. With the increasing consumption of Internet and the rise of social media it makes ample sense to be present on the medium where people are spending time at present or they are likely to spend time in the future. Our community on Facebook is amongst the strongest in the world and Twitter too will reach the same levels quite soon.” said Mr. Ritesh Ghosal, Head of Brand Marketing at Tata Teleservices Limited.

Its one of a unique initiative from Tata Docomo, to help their customers to quickly use their services and also it will help in building effective social media engagement.

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