Reliance Communications, India’s largest integrated telecom service provider and TELibrahma, a leading provider of mobile solutions, have partnered exclusively to deliver video updates and replays from the ICC World Cup cricket matches for all cricket lovers.
With this partnership TELiBrahma would deploy BluFi in stadiums and enable consumers to receive video highlights when they are watching the match in stadium. With the World Cup being played in different countries, this becomes the world’s first and biggest in-stadia deployment.
This tie-up will also enable consumers in BluFi locations across the country and those using intARact augmented reality browser to view highlights and action replays of cricket matches for free. This solution is supported on more than 80% of the mobile phones in India and works across phone models, operators and geographies.
Announcing the video updates service, Mr Mahesh Prasad, President Wireless Business, Reliance Communications said, “As ICC’s Global Partner till 2015 we are proud to be associated with the game that is growing in popularity across the globe. The innovation and advanced technology that RCOM incorporates is ideal for today’s consumer who is always on the move. This time our customers will enjoy cricket with our new service video updates from ICC World Cup.”