Nokia Maps, Nokia Drive one of the world’s best location and mapping service from mobile giant Nokia gets rebranded to “Nokia Here‘. The first location cloud to deliver the best maps and location experiences across multiple screens and operating systems. With this rebrand Nokia has also included some new features like 3D maps, Map Creator, LiveSight and collections. With the new brand, HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere.

Nokia rebrands its location and mapping service to 'Nokia HERE'

Nokia Here comes with advance 3D capabilities, through which users can have 3D view of different locations around the world. Nokia earlier announced the planned acquisition of Berkeley, Calif. company earthmine and its reality capture and processing technologies will become integral parts of HERE’s 3D map making capabilities.

The new collection feature lets users store all those locations searched through Here under a Nokia account. It helps users access the saved location from anywhere in any device. Map Creator feature is exactly similar to Google’s Map Maker, which allows its users to create and update roads, streets, places etc. Currently it seems this feature is not available to Indian users, so you need to wait little longer until you can make a change to Nokia maps.

People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world. Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.” said Nokia President and CEO Stephen Elop.

Another feature introduced along is the LiveSight, a technology based on a highly accurate, 3D map of the world.  LiveSight provides the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.

Nokia has also announced that Here will be made available for devices running on iOS and Android. Nokia has already submitted a iOS app and awaiting Apple’s approval. Nokia announced plans for the availability of a HERE SDK for Android OEMs in early 2013, which is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.

SourceNokia Here

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