Indians love watching movies and TV shows online, with more availability of high-speed internet connectivity people tend to stream videos online. One of India’s premium video streaming service BoxTV (BoxTV.com) reveled in its viewership statistics just that. It recorded more than 50 million views in the past four months ranging from March, 2013 to June, 2013 with more than 100,000 unique users accessing the website daily on an average.
The statistics clearly spot the viewers pattern over the site with more than half the users base accessing Bollywood contents followed by English and other Indian Regional language contents mainly Tamil and Telugu. The love to Bollywood films was due to the free ad-supported films available on the site.
Most of the premium subscribers are based on metro cities New Delhi, Mumbai, Bangalore, Chennai and Hyderabad, in addition NRIs based in USA, UK and the Gulf have also subscribed to the service to view Bollywood and regional content. Users mainly viewed content from genres like Romantic films (17 % views), Action films (16% views) and Drama (15% views) and rest of 52% views accessed by genres like thriller, history, comedy, suspense, family, children and crime.
Among premium subscribers 62.74% users accessed Hindi content, followed by 20.23% accessing English films and TV Shows and around 17.03% accessing Regional contents. Top searched keywords during the four-month were Amitabh Bachchan, Cricket, Sex and Adult.
With BoxTV’s recent partnership with Sony Pictures, Disney UTV and other major studios from Hollywood we can except more English films, TV Shows along with Indian regional movies to get listed in the site.
Here is a Infographics created by BoxTV and LocpBuzz, highlighting the main findings from the statistics –
Image credit BoxTV