Imran Khan becomes the Brand Ambassador of MTS India

Sistema Shyam TeleServices Limited (SSTL) telecom services which is known by the popular brand MTS with over 15 million wireless customers in India today announced the signing up of Bollywood sensation and youthicon Imran Khan as its brand ambassador. The newly signed brand ambassador Imran Khan in a multiyear contract will play an integral part across all MTS’ forthcoming campaigns. The  signing  of  Imran  Khan  as  the  brand  ambassador  of  brand MTS  has  been  facilitated  by  India’s renowned celebrity management company Kwan Entertainment.

Imran Khan commenting on his association MTS’ brand ambassador said, “I am excited to be a part of the 15 million strong MTS family. What drew me towards a global brand like MTS was its energy and its desire to connect and engage with people specially the youth. Given the times we  live  in, a national  telecom operator  like MTS  is also a big unifier,  connecting  the nook and corners of our country. I am delighted to come on board and be a part of the same journey.

According to Leonid Musatov, Chief Marketing and Sales Officer, MTS  India, “Brand MTS  is all about experimenting  and  doing  things  differently. When  we  cross mapped  these  attributes,  Imran  came across as a clear choice. Both believe in challenging the norm and being a Step Ahead when it comes to their appeal amongst the youth. We are excited to have Imran Khan as the brand ambassador for MTS and look forward to do some memorable work together.

Imran  is known to be extremely choosy  in the kinds of brands he endorses.  In addition to MTS,  Imran Bollywood’s hottest sensation also endorses a global cola brand and world’s leading denim brand. MTS, the next generation digital brand with focus on data market plans to leverage Imran’s association through mass media, online space and a range of on ground initiatives across all its key markets.

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