IMImobile, a Mobile Value Added Services (VAS) provider has announced the launch of ‘My SMS’, an application that allows a user to receive SMS in his very own language irrespective of the make of his handset. The service is currently available in 8 languages which include English, Hindi, Telugu, Tamil, Malayalam, Gujarati, Marathi and Bangla. The applications easy back-end integration allows easy addition and deletion of categories and also the menu can be customized according to operator’s requirement.

Vishwanath Alluri, Founder & CEO, IMImobile, said, “Through My SMS we plan to break the language barrier which has been a huge roadblock for the penetration of the telecom revolution. We want to empower users especially in the rural areas to enjoy the benefits of this revolution in their own language. IMImobile has always been focused towards creating innovative services to empower rural India and help bridge the digital divide.

“My SMS application can be provided as a white-label application also for telecom operators, device manufacturers, media companies & enterprises. This is the next step towards our Rural Approach after our highly appreciated Cell Shakti service. We plan to bring in more such innovations to help the operators reach the potential user base with maximum satisfaction.”

The USP of this service is its easy scalability of the application which allows many more languages to be added, said the company.

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