Idea Cellular, India’s 4th largest mobile telecom operator and top 3G provider has won the prestigious ‘Best Brand Campaign’ award second year in a row at the World Communication Awards 2012, held in London. Idea becomes the only Indian company to win at the Annual World Communication Awards ceremony which witnessed participation from the world’s biggest communications providers.
“Idea has emerged as one of the most loved brands in India. It continues to create new benchmarks in consumer communication, further strengthening brand connect with the Indian audience. It is heartening to see our efforts being recognized at prestigious global platform such as World Communication Awards, year after year.” commented Sashi Shankar, Chief Marketing Officer, Idea Cellular.
The award comes as a recognition for its popular ‘3G Population Campaign’ this year. The campaign highlighted the effective usage of 3G mobile telephony services to overcome country’s predicament of overpopulation. The campaign duly reiterated Idea’s core philosophy of ‘championing’ ideas that have the potential to change lives, through the power of mobile telephony. “3G was a new category in the Indian telephony space. Idea’s 3G Population Campaign was highly effective in establishing Idea’s wide range of mobile broadband services, while also growing the category for mass adoption of 3G services in India” Sashi Shankar commented on the winning campaign.
Speaking about Idea’s nomination Rob Chambers, Managing Director, Total Telecom said, “For the second year running, Idea Cellular submitted an outstanding submission for Best Brand Campaign. We were impressed by how it addressed real life issues and utilised humour to get it’s message across. We hope Idea Cellular will continue to be active participants in future Total Telecom organised awards.”
The World Communication Awards (WCA) recognise companies and individuals responsible for the innovations, achievements and great new services that help in building tomorrow’s industry.The Awards are open to all communications providers, whether they are a traditional carrier, service provider, multimedia content provider or another organisation providing a communication service. You can get more details by visiting their site at WCA2012.
Last year at World Communication Awards 2011, Idea won the ‘Best Brand Campaign’ of the year award for two of its most popular and successful communication campaigns – ‘Break the Language Barrier’ and ‘No Idea, Get Idea’ .