Want groceries, diary, stationery or even electronics delivered to your doorstep or office within an hour or two? Introducing Flipkart Quick a hyperlocal delivery service from India’s homegrown e-commerce marketplace Flipkart. When we say quick delivery, your order through the service will be delivered, in the next 90 minutes or a two-hour slot as per your convenience.
Flipkart Quick offers an easy to choose and order experience. Other than the usual groceries and staples we see with other hyperlocal services, in Flipkart Quick you could order a handpicked assortment of more than 2,000 products. These include products from categories like Grocery, Fresh, Dairy, Meat, Mobiles, Electronics Accessories, Stationery Items and Home Accessories.
The product choices are no limited to Flipkart own e-commerce portal. The service will source products from various local sellers, kirana stores and supply chain partners. (Does it sounds like Jio Mart structure? let us know in the comment section below).
“Flipkart Quick has huge potential to digitize kiranas by bringing them onto e-commerce marketplace“, said Sandeep Karwa, VP and head of Hyperlocal at Flipkart.
“While we start with our dark store (no-walk-in) model, wherein we enable sellers to store inventory close to the consumer, this model has the potential of encouraging local entrepreneurship and enabling new business strategies and partnerships. Today, with Flipkart Quick – our Hyperlocal capability, we have the potential to bring together the whole network of neighbourhood Kirana stores onto our platform with just a click,” he further added.
You can place an order at any time of the day on Flipkart Quick, and it will be delivered between 6 am to midnight the same day. You can choose the delivery option to the next 90 minutes or book a 2-hour slot any time of the day as per your convenience. However, the service won’t be free. There will be a delivery fee for each order you place, and it starts at a minimum delivery fee of Rs 29.
Flipkart Quick is built on the companies extensive technology capabilities and supply chain infrastructure. It takes the latitude-and-longitude approach, instead of the normal pin code based delivery for orders. These allow the service to narrow down the delivery location to great precision and improves delivery time. These would also avoid chances of mismatch or reattempts. It is somewhat like what Swiggy, Zomato and others are doing.
Flipkart Quick features
- Hyperlocal delivery service build on Flipkart’s technology capabilities and supply chain infrastructure.
- In the first phase, the customer has a choice to order a handpicked assortment of over 2,000 products in categories varying from Grocery, Fresh, Dairy, Meat, Mobiles, Electronics Accessories, Stationery Items and Home Accessories.
- Choose to order in the next 90 minutes or book a 2-hour slot as per your convenience.
- Can place orders at any time of the day.
- Orders are delivered between 6 am to midnight.
- A minimum delivery fee of Rs 29 per order.
- Uses innovative and advanced technology for location mapping for faster order deliveries.
- Currently, launched in selected localities in Bengaluru. Will be expanded to six other cities in the next few months.
Flipkart Quick is currently piloting the service in select locations of Bengaluru. These include Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, Koramangala and Indiranagar. It aims to expand this coverage to more localities and subsequently to cities in other states across the country in the coming months.
Era of Hyperlocal In India
COVID-19 pandemic has brought a whole new meaning to e-commerce. Over the last 50 days or so, the Indian retail industry is witnessing unique innovations and business models emerge with great agility and operational efficiencies. One area that’s seeing radical changes in the hyperlocal category which has now emerged to be a long-term essential service for the Country. According to a pre-COVID estimate by Ken Research, the Indian hyperlocal market has the potential to exceed Rs 2,306 crore by 2020.
Recently, Flipkart acquired a 100 per cent interest in Walmart India Private Limited, which operates the Best Price cash-and-carry business. The company also launched Flipkart Wholesale, a digital marketplace that would serve local kirana stores and medium and small-scale businesses in India.
Besides, talking about completion Amazon India expanded its Amazon Pantry service, which offers groceries and other essential items to over 300 cities across India. Similarly, the new entrant Jio Mart expanded its reach to more than 200 Indian cities.