For videos we have Youtube and for audio, no doubt the popular online audio distribution platform SoundCloud. After the earlier ties from Soundcloud with Google on Google+ Sign-In integration offering it’s users to sign in to the service using Google account, they have taken the partnership to next level. From today Google + users can share any SoundCloud URL to their circle and the widget will appear, automatically in the post which allow direct playing of the sound.
With this partnership SoundCloud users can reach more audience by sharing sounds to Google+. Users on Google+ can directly play the sounds from the individual post just like the Youtube video playback.
While sharing the SoundCloud URL users should make sure to enable the widget when they post any sounds so they can be shared with the circles. In-addition Google+ users can play sounds from SoundCloud within Google+ and they no need to open up a new tab.
As Google+ is integrating more third party services to the social networking site, it’s right behind in competition with Facebook.