Innovating in the Indian online shopping space, India’s top online retailer Flipkart is getting ready to launch a premium subscription service – Flipkart First for its customers, that will offer free shipping, priority customer support and more.
The subscription service is way similar to Amazon’s Prime (Amazon.com/prime) subscription offered in US that provides free two-day delivery, unlimited movies & TV shows streaming and free access to Kindle books.
Flipkart First is a annual subscription service where customers will get special privileges and priority service while buying from Flipkart. The service seems to be more suitable for frequent buyers and who want’s some extra care on purchase. The premium subscription currently offers customers with
- Free shipping on all orders with no minimum purchase price
- Free unlimited In-a-Day guarantee delivery (on selected cities)
- Discounted same day delivery – that offers all orders to be delivered the same day
- Priority customer service – a 24×7 customer support with minimum wait time
- 60 day replacement on all purchases, instead of the standard 30 Day replacement guarantee.
Some benefits from Flipkart First is limited to specific locations like the in-a-Day delivery and same day delivery. Also Flipkart is limiting the subscription service to products sold by WS Retail as of now.
The Flipkart First annual subscription service has not yet been launched and thus has not revealed the subscription cost for it. In comparison Amazon Prime in US cost around $99 (INR 6000) per year and offers a handful of benefits.
Flipkart has started a dedicated web page for Flipkart First (flipkart.com/first) that offers more details on the service. As an introductory scheme Flipkart is offering 75,000 random customer a chance to win three-month Flipkart First subscription for free.
It’s first of its kind in Indian online shopping market and will offer frequent buyers a more premium service compared to casual buyers.