You probably started today seeing a full-page newspaper advertisement for Flipkart. Its newly introduced service that promises quality, fast and free delivery.

To take on Amazon fulfilled and Amazon Prime premium services, Flipkart has comes up with ‘Flipkart Assured‘ or ‘F-Assured‘. It involves extensive quality checks on products and sellers in its marketplace along with guaranteed free and fast delivery.

To take on Amazon fulfilled, Flipkart introduces 'Flipkart Assured'

Do note that it’s entirely different thing than Flipkart First service launched back in 2015. Flipkart First is a premium service which cost around Rs 500 per year and offers free shipping on all orders, priority customer service and more.

It’s also different from the ‘Flipkart Advantage’ tag you see in many products. The tag is placed by default for all products from sellers who uses Flipkart’s partner warehouse services.

Whereas Flipkart Assured is something for normal buyers, a promise the company offers on the quality of the product they order, assurance of stringent seller, transit safe packaging and swiftest delivery every time. The best part is that the service is available to all customers at no additional cost.

The Flipkart Assured badge is only given to selected products and sellers based on their performance on product quality attributes and availability for faster delivery. Of course, all WS Retail products got the Flipkart Assured badge on them. You can also filter products with the F-Assured badge on Flipkart desktop website, Flipkart Lite mobile site and mobile apps.

Flipkart Assured benefits

  • Assurance of stringent reliable seller and product quality checks.
  • Six quality checks from storage to final packaging.
  • Transit safe packaging.
  • Fast guaranteed delivery within 2 to 4 days.
  • Free shipping on all orders above Rs 500.

Recently, Flipkart owned Myntra buys the rival online fashion portal Jabong from Global Fashion Group. This acquisition will put Myntra in a more competitive and for the time being safeguard its position as India’s largest online fashion retailer.

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