India’s top shopping destination Flipkart has joined hand with India’s popular artists like Sonu Nigam, Mohit Chauhan, Shaan, Shankar Mahadevan, Kailash Kher and Sunidhi Chauhan to launch a free music album ‘Salaami Ho Jaye’ – A Salute to Creativity. The music album is a Flipkart Flyte initiative on the occasion of World Intellectual Property (IP) Day, which is celebrated on 26th April and also to celebrate Indian music artists’ creativity.

Shamir Tandon the music director for the album and the lyrics has been written by Niket Pandey. Shamir Tandon is famous for his work on Hindi movies Page 3 and ‘Corporate, which brought national awards for him. The lyrics of the song appeal to music fans in India, to support and respect the IP rights of their favorite artists by opting for legal avenues to buy music.

Flipkart Flyte Initiative  'Salaami Ho Jaye' - A Salute to Creativity Music Album

As per the recent FICCI reports, the illegal music industry in the country is ten times the size of the legal music industry. One of the critical steps towards reducing piracy is to make consistent access to legal digital content available. That is what we hope to achieve with Flyte. With this anthem, we sincerely appeal to fans who hold their musical idols in very high esteem- asking them to respect the creativity of these artists by supporting legitimate ways of acquiring music.” said Sameer Nigam, VP – Digital, Flipkart.

When Flipkart came up with the idea of launching their digital store, Flyte, it was a natural association with the brand to come up with a song that inspires music lovers to acquire music through legal routes. As a music label, it is a matter of pride to be a part of an initiative which talks about saluting the creative fraternity and cherishing their efforts, thereby taking a positive approach to combat piracy. Globally, this is the first time that the biggest artists of an industry have come together with an anthem of this nature to inspire music fans to go legal.” commented Ashish Joshi, Head of Digital &Business Development, Universal Music India

The music album has been release on Universal Music and available for free download on Flipkart Flyte. So grab the free song and take part in the initiative to Stop Piracy.

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