Boticca.com have been busy bees lately. Not only were they one of the earliest pioneers when it came to integrating Pinterest into their entire ecommerce site, but they’ve also recently launched a Pinterest campaign with social media agency giant, Klout, were one of the earliest adopters of online gifting service, Drop Gifts, AND released their very own infographic outlining the power of Pinterest vs Facebook when it comes to driving traffic that actually converts.
They say that while both Facebook and Pinterest have been useful to them in terms of their engagement and sales capabilities, but that, based on a sample of no less than 50k visitors from each platform between 15 March and 15 April 2012, there were some startling differences:
- Pinterest users average a spend of $180, compared to $85 spent by Facebook users, although:
- Conversion rates of traffic from Pinterest were lower than via any other channels;
- Bounce rates of traffic from Pinterest were higher than other channels.
- Facebook wins in terms of actual engagement, with Pinterest users spending 65% less time onsite than Facebook users;
Now – take a look at the infographic and see what other things Boticca were able to shed some light on.
Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.