Taking on the competition from Flipboard and Google Play Newsstand, Facebook has announced its own news reading appPaper. An app that helps users to explore and share stories from friends and the world around them. It’s the first product from Facebook Creative Labs, where they build new apps to support the diverse ways people want to connect and share.

Facebook News reading app - Paper

Paper is way similar to the layout and style of Flipboard with its design, full screen layouts and animations. The core part of the app is user’s Facebook news feed, from where it pull photos, videos, and longer written posts. Everything is displayed under photo-heavy layout accompanied by simple, natural touch movements.

User can also customise the app with a choice of more than a dozen other sections about various themes and topics—from photography and sports to food, science and design. Each section includes a rich mix of content from well-known publications. They are displayed in beautifully detailed covers which makes it easy to spot and articles in the app appear full screen for a focused reading experience.

There also been unconfirmed reports that Facebook is hiring human editors, who could help curate content in Paper.

The app will be available now exclusively for the iPhone users in the US on February 3rd, 2014. There is n word about an Android version of the app and also the global launch.

SourceFacebook Paper

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