eBay world’s online marketplace, has unveiled a new brand logo which is rooted in ebay’s history and reflects a dynamic future. The new logo is more simple, traditional with the older four-color scheme.

Devin Wenig, President eBay says “Seventeen years ago this month, eBay created a new way for people to buy and sell practically anything. We’ve since helped millions of people launch their own businesses and helped change the way the world shops for things they need and love. Today we’re creating the future again. We’ve been building the new eBay. And today, we’re proud to introduce a new look for the eBay brand.”

eBay unveils the refreshed new Brand Logo

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.”

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.” said Wenig.

With the new logo launch, Devin Wenig has also spilled out some interesting information about eBay’s business –

  • Anytime Anywhere – ebay Mobile – 100 Million mobile app downloads and except over $10 billion in volume transacted over mobile in 2012.
  • Dynamic Global Market – Almost 26million searches a day, 350 million listing with one in five sales are cross-border
  • Buy it New, Buy it Now – 70% of listing are new items and 65% of the items sold are fixed price

eBay will officially start using the logo from October onwards. What do you think about the new logo?

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