After bringing mobile voice revolution to India with 900 million mobile phone connections, the Indian telecommunications industry is gearing up itself to provide the broadband data revolution with 3G/4G technologies. Positioning itself to the next big revolution in tune with the emerging trends and demands of the customers, the mobile telecommunications industry body – Cellular Operators Association of India (COAI) unveils a new brand identity along with an updated logo.
COAI which has prominent members including Bharti Airtel, Vodafone, Idea Cellular, Uninor, Aircel and Vodafone, represent over 70 percent of the Indian telecom sector by revenue. The previous logo and brand guidelines served COAI for 18 years.
The new brand logo adds dimension and motion to the previous logo. Together the cells represent the industry and its components, the voice of the industry and the inclusion of all telecom players big and small in the emerging converging eco-system. The graphic as a ‘speech bubble’ represents leadership through social and economic inclusion. As a ‘dream bubble’ it represents the future of India as an information society and thought-leader. As a ‘cloud’ it represents technological ubiquity and innovation, and virtual technology – the future. Primary colours of the logo are Blue, representing a dependable, articulate communicator and Black representing firmness, authority, power and integrity, attributing COAI the leadership role.
The change also represents the transition from a dominant voice to a dominant data environment and a converging mobility business which calls for more inclusive approach to the entire telecom sector.
“The rebranding activity is a part of our effort to be abrest with the changing trends in technology and customer demands. The industry and the Association have evolved over the years adapting to the global standards and best practices. We see COAI continuing to take its established leadership position in the sector, which has emerged as the second largest telecom market of the world”. commented Mr. Himanshu Kapania, Chairman – COAI.
Source – COAI