Bharti Airtel India’s top telecom operator achieved a great milestone by becoming second Indian and only telecommunication brand from the country to make it to the prestigious elite club of global brands by making it to this year’s (2012) BrandZ Top 100 Most Valuable Global Brands list.
With an overall ranking of 71 and brand value of USD 11.5 billion, Airtel has been ranked ahead of top global brands such as Citi (82), Sony (86), MTN (88), China Telecom (90), and Volkswagen (96). ICICI is the only other Indian brand in this prestigious list. Airtel, known for its network strength, appears in the BrandZ Top 100 ranking for the first time this year. The Indian brand Airtel also maintained a strong African presence.
The BrandZ Top 100 Most Valuable Global Brands study is the only valuation in the world that takes into account what people think about the brands they buy alongside rigorous analysis of financial data, market valuations, analyst reports and risk profiles. The ranking is arrived through a continuous in-depth quantitative research on a category-by-category and a country-by-country basis. The research covers some 2 million consumers and more than 50,000 brands in over 30 countries. Download the complete ranking report here (pdf, 27 Mb).