Live unplugged! Play games, watch videos, browse the Web, make lengthy phone calls or switch between apps, all without worrying about the battery life.

Packing a massive battery in a mid-range budget phone, Asus has launched the upgraded Zenfone Max (ZC550KL) in India. The upgrade includes the new Snapdragon processor, increased internal storage, more RAM and finally runs on the latest Android 6.0.1 Marshmallow OS.

Asus Zenfone Max (ZC550KL) comes in two variant, the 2GB RAM variant is priced at Rs 9,999 and available exclusively on Flipkart. While the more powerful 3GB RAM variant is priced at Rs 12,999 and available across Flipkart, Amazon, Snapdeal and offline retail stores across India.

Asus launches upgraded Zenfone Max (ZC550KL) with Big Battery, 32GB storage, 3GB RAM

Coming to the phone specification, Asus Zenfone Max (ZC550KL) got an extremely thin profile with 5.2 mm at its thinnest edge. On the back, the mobile got embossed leather cover that offers good grip while holding in hand. The smartphone flaunts a 5.5 inch IPS HD display that comes with Bluelight Filter that protects your eyes from strain during prolonged usage.

Asus Zenfone Max is powered by a 1.5 GHz Octa-Core Qualcomm Snapdragon 615 processor coupled with 2GB or 3GB RAM depending on the variant you are buying. The mobile comes with 32GB internal storage that can be further expanded up to 64GB with a microSD card.

We suggest the 3GB RAM and 32GB internal storage variant of Asus Zenfone Max as it will offer much more performance boost for multitasking and gaming.

On the photography side, the new Asus Zenfone Max has a 13-megapixel Pixelmaster 2.0 camera on back with laser autofocus, f/2.0 aperture lens, and dual LED flash. On the front for selfie lovers, the mobiles got a 5-megapixel camera that got 85-degree wide angle lens.

On the connectivity side, the dual SIM Asus Zenfone Max (ZC550KL) got 4G LTE with support for all Indian 4G bands along with 3G, 2G, WiFi, Bluetooth v4 and USB on-the-go (OTG). The mobile runs on the latest Android v6.0.1 Marshmallow operating system wrapped under Asus’s own ZEN UI.

The new Asus Zenfone Max carries a big 5000mAh battery that guarantees 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback or roughly 38 days standby time. In addition, you can turn the mobile to a power bank to charge other devices.

  • 5.5 inch IPS HD display (1280 x 720 pixel)
  • 1.5 GHz Octa-Core Qualcomm Snapdragon 615 processor
  • 2GB/3GB RAM
  • Android v6.0.1 Marshmallow with ZEN UI
  • 32GB internal storage and expandable using microSD card
  • 13MP PixelMaster back camera and 5MP front-facing camera
  • dual SIM
  • 4G LTE, 3G, 2G, WiFi, Bluetooth, USB on-the-go (OTG)
  • 5000mAh, non-removable polymer battery

The Asus Zenfone Max (ZC550KL) is available in Blue, Orange, White and Black color options.

The upgraded Asus Zenfone Max seems to be offering a great device for its price range and phone specification. It will definitely appeal to users who are looking for a smartphone that can offer more than a day of battery backup with their data heavy usage.

You're currently offline