World’s largest online retailer Amazon made its second biggest move in India by the launch of India Kindle Store on ( with the largest selection of books, including the most bestsellers, and lowest prices of any e-bookstore in India. Indian customers can now purchase Kindle the world’s bestselling e-reader available at  TATA Croma retail stores (Kindle e-reader Wi-Fi) across India and priced at Rs 6,999.

Earlier this year Amazon made its first step to Indian online space with the launch of an online shopping comparison service which enables customers to find and discover products from online and offline retailers in India and from global portal.

The India Kindle Store offers over one million books priced in Indian Rupees (INR). It also features a vast selection of Indian titles, New Releases, Bestsellers, and works from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi. Users will also find exclusive Kindle books such as “Love, Life and a Beer Can” by Prashant Sharma, and “Reality Bites; a not so innocent Love Story” by Anurag Anand as well as over one million free classics available to download digitally and read on Kindle.

Amazon Launches India Kindle Store and ties up with Croma to retail Kindle

We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors. In addition, we are excited to work with Croma to make Kindle available at retail outlets across India.” said Russ Grandinetti, vice president of Kindle Content,

We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR. Kindle is the bestselling e-reader in the world and has revolutionized the way people read. Kindle wirelessly downloads books on a high-resolution electronic-ink screen that looks and reads just like real paper, even in bright sunlight.” said Mr. Ajit Joshi, CEO and Managing Director of Croma.

Amazon Kindle e-reader Now at Croma Store

Amazon Kindle e-reader lets users download books digitally from kindle store, carry up to 1,400 books and read for up to one month on a single battery charge. User will have the option to buy books once and read them everywhere—on Kindle, iPad, iPod touch, iPhone, Mac, PC, and Android-based devices. Amazon’s Whispersync technology syncs the place you have last read  across all devices, so you can pick up where you left off. Lets have quick view the specification:

  • 6 inches E Ink Display with 600 x 800 pixels resolution
  • Wi-Fi 802.11b/g/n network connectivity
  • USB v2.0 micro-B Connector
  • 2 GB Internal Storage
  • Battery supports up to 1 month with wireless off and up to 3 weeks with wireless on

Kindle Direct Publishing for Indian Authors

Amazon also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading apps. New features for authors and publishers in India include the ability to set prices specific for India, as well as receive royalty payments in rupees. Learn more on KDP here.

[Link]India Kindle Store

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