Within months (exactly within 8 months) period, one of India’s popular music streaming app has crossed 25 million downloads. That combined with the previous 25 million downloads brings the music app to reach a milestone of 50 million downloads. We are talking about the music streaming app from India’s top telecom operator Airtel, the Airtel Wynk Music. The music app has now crossed 50 million downloads on Google Play store, Apple iTunes and Windows store combined since its launch in September 2015.
Airtel Wynk Music also becomes India’s most played music streaming app with highest daily active users in its category. The app contributes to the largest share of category time amongst all music streaming apps in India, as per the data from App Annie.
If you are not among the 50 million users, Airtel Wynk Music is a music streaming service just like Saavn, Gaana, and Hungama. It got a great collection of around 3 million songs from over 500 music labels in 12 languages which of course include all major Indian regional languages. It offers curated playlists across genres and moods. One can choose from free and paid (Wynk Plus) plans. The Wynk Plus subscription allows you to download the songs for offline listening and get rid of the ads.
Some key stats of Airtel Wynk Music
- Airtel Wynk Music launched in India on September 2014 and crosses one lakh downloads in 4 days.
- It has a catalogue of over 3 million songs from over 500 labels in 12 regional languages.
- Now the app has crossed 50 million downloads with over 100,000 daily installs.
- Wynk music now plays around one billion songs per month.
- Bollywood music is the most popular category for Wynk users, making up 54 percent of overall songs played on the platform.
- Over the last one year, the number of daily songs streamed on Wynk music has grown over 200 percent.
- Average daily time spent on the app by users has grown by 25 percent over last year.
- Wynk music app also has the highest user engagement rate among all music apps in India.
If you are an Airtel customer subscribed to any myPlan Infinity plan, then you can get free premium Wynk Music subscription. Also if you are a first-time Wynk user then Airtel is giving up to 1.2GB free 3G/4G data on installing the app. Airtel Wynk Music is primarily available as a mobile app for Android, iOS and Windows Phone devices. One can also stream music from their mobile browser (also on a desktop browser) by going to Wynk Music [link].