Bharti Airtel, India’s top telecom brand was acknowledged with seven awards at Goafest 2012 – the 7th edition of annual Indian advertising industry awards organized by Advertising Agencies Association of India (AAAI) and Advertising Club of Bombay (ACB). This awards recognize Airtel’s advertising campaign effort on all its products and services. Brand Airtel swept Goasfest 2012 with a total of seven awards (2 Gold, 4 Silver and 1 Bronze metals) for its ‘Har Friend Zaroori Hai, Yaar’ (HFZ) advertising campaign – thus becoming the most awarded telecommunications brand at the Oscars of Indian advertising.
The popular HFZ ads campaign run by Airtel which focused on the evergreen theme of friendship and its relevance to people across ages. This achievement is a prestigious recognition and positive reinforcement of Airtel’s changed, youthful and approachable brand identity. Created by Taproot, HFZ became the ‘youth anthem’ and one of the most successful brand campaigns of the year. Airtel had further extended the HFZ brand idea with the launch of an all new online viral campaign with online videos at YouTube This achievement is a prestigious recognition and positive reinforcement of Airtel’s changed, youthful and approachable brand identity.
Goafest, organised by AAAI and Ad Club Bombay, is the biggest congregation of the marketing communications industry of India. 2012 witnessed around 4,250 entries in creative and 620 in media. Approximately 175 companies participated in the creative segment and 30 firms in media. Congratulates Airtel on this achievement.