Are you comfortable with the long ‘L-shaped‘ ads while seeing a TV program, then you can enjoy latest Bollywood movies on your Airtel Digital TV for free. Bharti Airtel’s DTH service has introduced a Pay Per View (PPV) platform for its customers called ‘Freemium PPV’, which enabled them to view latest Indian movies at pre-scheduled timings on its PPV platform for free.
The freemium PPV will be available on the channel 155 and subscribers can enjoy the free movie screened on 3/4 of the total screen area, allowing space for L-shaped advertisements on the remaining 1/4th space. You may be used to the L-shaped advertisements that was frequently aired during the IPL cricket matches. In case the customer wants to watch the movie in full screen, they need to subscribe to the channel by sending SMS BOOK <155 > to 54325 or by dialing 12150 from their registered telephone number.
Airtel believes that its Freemium PPV can be a game changer as an additional and important revenue source after linear channels and the existing PPV for producers and marketers alike.