You may already have a Gmail account and are familiar with the plethora of features from Google Docs to Google Calendar. Google Apps enables larger companies to utilize these tools together under a set domain name. For example, your business could have the email address email@example.com, and anyone receiving emails would know where they were from. Also, they would not know that you were using Gmail to host your domain name. In addition to this you can share documents, calendars and forms over the Gmail account with people within the organization. Sharing becomes infinitely easier and greener when using Google Apps.
You may ask why would you bother with Google Apps for your domain-hosted email dress when all modern webhost give you a domain name? The short answer to this is that Google is more reliable than any ISP-base email accounts that you can find on the market. With old systems your email will rely on your web host, so if your web host goes down all of a sudden you won’t be getting any emails. The other huge problem that can come up if you have an ISP-based email account is if you want to change providers. If you change providers you may have to learn a new way to access email. Another problem is that you may not be able to transfer your old emails or contacts to your new service. If you haven’t experience this you know how time consuming manually transferring contacts can be, and not to mention how long it can take to transfer imperative documents to a new system. This is why I think ISP email services do not try as hard, because they can make your life miserable if you do decide to switch.
The biggest difference I have found is that ISP based domain names never have has good as features as Google. Google is on the cutting edge of all technology. They have even attempted to compete with the almighty Facebook with Google+ recently, AND they have those nifty looking Google glasses of the future. My main point is that if there is a feature for email that exists they have it, and if there is going to be new features they will more than likely have it before anyone else.
Okay, so how much does it cost?
Google Apps is FREE up to ten users. Who says the best things in life can’t be free? If you have more than 10 users it costs $50 per user annually. When you pay you also get additional features that may or may not be useful, depending on your industry.
Article by Mateusz of LookupExpert, service providing email lookups.