A lot of people have made various complaints about how Google is making it tougher for them to get their website ranking high up in the search engine results. Some even go as far as to question the marketing policy of Google, suggesting that they don’t know what they are doing. Some seem to make an argument that Google are alienating their customers by making it harder for them to get their sites ranking high up on the search results. I find it remarkable that people claiming to be some kind of expert in the internet marketing field can be so very wide off the mark. The thing is of course that, asides from those that pay for their place on search pages, internet marketers and website owners are not customers of Google at all. For these people, Google is a free service that is well within its rights to determine who is in and who isn’t but that my no means that they should be considered to be hostile to website owners and SEO managers in the slightest. In fact, embracing Google’s policies could be one of the best things you can do.
Remember Who the Customers Are
Google’s real customers are the people who use it for searches, and the people who pay to advertise. Without either of these Google wouldn’t exist and bear in mind also that you too may struggle if it was not for the people who use Google to find what they want. Google is trying to ensure that anybody using their search engine services is using something that will deliver what they want, and you should do also.
Google has nothing against people who are trying to sell anything on the internet, they even sell advertising themselves. Rather they are trying to stop people from using their services to sell things that people don’t want. As part of their efforts to achieve this they have developed algorithms that help to determine how relevant a website and its content is to the person making the search. This is also very beneficial to you as a website owner or internet marketer because it helps you to focus your marketing efforts toward the people who are the most likely to make a purchase.
What a lot of poor marketers seem to forget is that selling is more than just about offering a product. Regardless of how good a product may be you are going to struggle to sell it to anybody that doesn’t know you because they don’t yet trust you. To sell anything you must first try to establish some trust and again, embracing Google’s policies can help you achieve this.
If you are a smart marketer then you will know to offer as much value to your prospects as you possibly can. A great product at a great price is one thing, but you will often need to give them more if they are to decide to do business with you. One of the most effective ways of doing this is to help them with something, solve a problem for them. If you can offer free advice on a matter that is related to your product that the prospect will find useful, you have begun to gain their trust and the chances of them buying from you.
The people who are the most resilient to what Google expects are those that are least likely to see their internet marketing efforts be a success. This isn’t only because Google decides whether or not your website is displayed, but also because their policies form the basis of some sound marketing strategies. Go along with Google’s requirements on the net and you already have the basis of a marketing plan that could be key to your success.
Copywriters can help your website rise up the search results and also help sell your product directly.