International Cricket Council’s Cricket World Cups are the most prestigious and most widely followed event in India. Reliance Communication the ‘Global Partner’ for the ICC Cricket World Cup 2011 organized a preview of the trophy at Mumbai today. Reliance Mobile also kicked off a series of promotional activities for ICC CWC 2011 as part of the partnership for the 2011 edition of the tournament scheduled to begin in February 2011.
The company received overwhelming response to its Value Added Services (VAS) offerings from cricket loving fans during the ICC World T20 tournaments. Encouraged by this, Reliance Mobile is all set to launch a host of services that provides exciting audio and video content on both 3G and 2G platforms during the ICC CWC 2011. The company has bagged the license to offer 3G services in 13 key circles including Mumbai, Delhi and Kolkata. Reliance Mobile also offers pan-India CDMA and GSM Services across 24000 towns and 6 lakh Indian villages serving over 115 million customers.
Reliance Mobile will go LIVE with all ICC CWC 2011 matches through its already live specially created ICC zone on R-World VAS platform. Reliance Mobile customers will be able to keep a track of the 49 ICC CWC 2011 matches via WAP and SMS Alerts. They will be able to watch live stream of match highlights videos, watch previews and match round-ups, and download wallpapers and ringtones, anytime anywhere, with their handsets on both GSM and CDMA networks.
Commenting on Reliance Mobile’s association with ICC Cricket World Cup 2011, Akshay Kumar, CEO & Regional Head, South West, Reliance Communications said, “The key market drivers will be the increasing availability of 3G services and support for high quality video, the globalization of sport personalities and club support, and the improvement of digital sports rights for mobile distribution.”
He added, “These drivers apply to many types of leisure and information content, but none more so than sports content. There is a great opportunity for content owners, application service providers and operators to exploit sport content over the mobile channel in multiple innovative ways”