Micromax, 12th largest mobile and tablet manufacturing brand launching bulk of affordable Android based Smartphones in Indian market, is now targeting and competing directly to International brand Samsung Mobile through its latest Ninja ads campaign. Micromax latest ads on Ninja 3.5 and Ninja 4.0 Android smartphone mocks on Samsung’s popular Galaxy Y series Android smartphones.
Micromax is using exceptionally well the TV and Social media medium for targeting Samsung’s Y Smartphone. Micromax in its Facebook and Twitter page touted saying “Did we her someone say ‘Y’, We beg to differ. ”
“Thought Y was cool? Here’s why you need to think again! The new Ninja 3.5 & Ninja 4 – Bigger, Faster, Better.”
“Press Play and you too will ask Why Y. The all new Ninja 3.5 & Ninja 4.0. Truly nothing like anything.”
“‘Y’ size matters? Presenting Ninja 3.5 & Ninja 4 with bigger screens for entertainment you can share. Enjoy life big size on the 8.9 cm & 10.1 cm screens. Now you know why ”
“Y still lives in the small world, here’s why you don’t have to. The all new Micromax Ninja 3.5 & Ninja 4 comes with Dual Sim – Dual Standby. Now enjoy with more friends, more conversations and a lot more fun.”
Some of the cool banner ads used by Micromax on various social media sites -
Micromax TV/Video ads mocks exactly the Samsung’s Y ads with the trade caption saying “aapke paas nahi hai uncle” , which Micromax mocked it and says “aapke paas nahi hai aunty’!. Just watch out the two TV ads campaign from Micromax -
It’s clearly points out the cons with the Samsung’s Y smartphone, touting it to be small display, low processor memory, slow and price tag. Micromax is advertising its Ninja 3.5 & Ninja 4 smartphone is way better than Samsung Y Smartphone for the similar price tag.
What do you think about Micromax’s aggressive marketing efforts? Do comment your views.