Indian users prefer Android Smartphones, Voice calls & SMSing on Decline [Study]

Indians really loves the open sourced Android, as they prefer Android based smartphone to that of Symbian, Windows, BlackBerry and iOS devices which only have single-digit market shares. Big thanks for International and local brands on releasing a wide variety of Android smartphones under affordable price tags.

Indian Consumers smartphone preference

Nielsen Informate Mobile Insights, an alliance between Nielsen and Informate Mobile Intelligence, surveyed more than 10,000 Indian consumers in September and October 2012 across 46 cities in India to assess overall usage and device preferences. According to the study India is seeing a dramatic growth in smartphone adoption which is  driven by a desire among users to stay connected and have instant access to social networking sites. Thanks to the decreasing device and data costs, coupled with a wide range of features that today’s smartphones offer, readily encourage consumers to trade in their traditional cell phones for more advanced smartphones.

Indian users prefer Android Smartphones, Voice calls & texting on Decline

  •  93% of smartphone users own only one handset and only 3% of respondents owned a tablet. But interestingly 11% of respondents said they intended to purchase one in next 3 months.
  • Voice calls and texting which is showing declining trend accounted for only 25% of smartphone usage; multimedia, games, apps and Internet browsing made up the rest.
  • Among apps, consumers prefer games, particularly with respect to paid apps. Games were the most popular category among paid apps, with nearly three out of five users (58%) paying for games. Other popular paid app categories among smartphone users include chat and instant messaging (53%) and streaming music (45%).
  • Only half of the smartphone users have an active data connection.
  • Youth are quick to adopt data connectivity on their smartphones, as more than half of all data users are younger than 25 year.

SourceNielsen blog

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